Brand Identity Development
In today’s world, traditional marketing methods are dying. Consumers aren’t as gullible as they were in the 90s (sorry folks) meaning you have to try harder to get their attention.
This is the digital era, where the average human attention span is officially shorter than that of a goldfish. Your audience is scrolling aimlessly through their timeliness, searching for answers. If you’re a human brand that cares, you’ll stand out.
But, what is a brand?
What is a Brand?
In a nutshell, your brand is your CHARACTER. It’s everything you are, what you stand for, and why – which reflects in your relationships, logos, products, and slogans.
What is a Brand Identity?
This is your set of visual elements, where the keyword is “identity.” Just like a human identity, its brand counterpart is unique and distinguishable. It’s the only of its kind, and proves you’re you. Proof of brand identity exists in everything you create, including your:
- Logos.
- Colors.
- Fonts.
- Icons.
- Letterheads.
- Business cards.
- Envelopes.
- Websites.
- Packaging.
- Uniforms.
- Office aesthetics.
- Promotional swag.
- Social media.
- Email blasts.
- Signage.
- Communication.
…It needs to ALL be consistent, online and offline, just like your personality. Leopards don’t change their spots, and neither should your business.
When you work with Altus, you’ll receive a BRAND STYLE GUIDE – a document that records this identity to get everyone on the same page in terms of fonts, colours, etc.
What is a Logo?
“…a symbol,” you might say. A picture. An image. Honestly, a logo is so much more than that. It speaks 10,000 words, showcasing everything you are. Logo-creation is undoubtedly one of the most challenging parts of brand identity, but should never be underestimated.
We believe in our structured and creative process.
Just 4 steps and 45 days to a brand-new-brand!
We want to know all about you - who you are, what you stand for, and why. We’ll send you a simple yet thorough questionnaire so you can spill the beans, and we can cook them. We’ll collaborate to outline your mission, goals, ideal customer, current reputation, desired reputation, and more. We’ll also determine the brand elements you need based on your product or service, from social media ads to uniforms to package design. We’ll also suss out your competitors, then end phase one by sending inspiration images and mood boards for your approval.
Once you’ve picked your favorite concept, we’ll unleash our OCD side to obsessively perfect it. We create 2-3 sketches and, based on your feedback, craft digital black and white sketches. It’s all about chasing short and long-term growth in your market. Through a powerful brand identity and accompanying materials, you’ll give your business a beautiful face your audience will love.
It’s time to work on your final logo. We’ll include two rounds of revisions, delicate refinements, and splashes of colour where needed.
If you opted for a BRAND STYLE GUIDE, we’ll sign, seal, and deliver all your brand elements in 6 weeks or less - including your logo, typography, colour palette, photography style, icons, patterns, brand elements and collateral design…the Full Monty. Everything will be meticulously described and delivered in the form of a handy guidebook for eternal reference and company-wide training.
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