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BariLife – Brand Identity Development


Rebrand for BariLife, weight-loss protein supplements





BariLife offers affordable all-in-one bariatric vitamins and great-tasting protein supplements for your post bariatric surgery diet.

When Derek from BariLife first came to us, he was exploring the possibility of rebranding the BariLife company to better appeal to their target audience. BariLife offers the nutrition you need to stay healthy after bariatric surgery.

Although their products are great, their current brand identity had a very sterile and medical look and feel.

Derek knew that his target audience where mainly females between the ages of 35 and 65 and he also knew that they didn’t want to be treated like patients. This meant that their current sterile brand identity and the look and feel of their products was a possible turn off to their potential customers.

The Altus team got to work at developing a new brand identity that would reposition the brand as a lifestyle brand that woman could connect with. A brand that didn’t make them feel like having bariatric surgery defined them, but in turn made them feel happy, healthy and alive.


BariLife Branding

BariLife has an extensive product range, so it was really important to create attractive packaging that was consistent in terms of branding, but still allowed for differentiation between product categories. We solved this by introducing complimentary brand colors that would help define each product category. The end result was a number of refreshing product designs that will surely grab your attention on any shelf.


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Are you struggling with your own brand identity? Are you confused why your products are not selling and your conversation rates are low?

We can help! Altus is a small, boutique branding agency and experts in taking a brand’s visual identity to the next level.


Don’t waste time wondering why your brand is not living up to its full potential. We have the know-how and the answers. Just give us the chance to blow you away.

Contact us today and one of our friendly team will be in touch to set up a free consultation to show you how we can skyrocket your success.


Schedule a Free Discovery Call