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Human Capital

Human Capital


Human Capital, a wealth management & consultancy firm based in Indiana (USA), dedicated to both individuals & corporations alike. Think financial planning, Life/Income Insurance, Mutual/Index Funds, and Advisory Investment Management. All this is made possible by deep, meaningful conversations that get to the root of behavior-driven performance. Wanting to bring their people-oriented values to the forefront, they knew that this representation was essential to their branding. Making it high time for a rebrand.

The Problem


Their goal for businesses is to optimize the relationship between executives and employees through automation, efficiencies, encouragement, and empowerment in place of micromanagement.For the individual/households, it is to simplify complex financial scenarios through automated and streamlined systems. Creating new financial habits/disciplines leaves more time to enjoy the finer things of life. It made sense that the consumer should feel some connection and be would able to see themselves in the brand. But how does one do that without it becoming too literal and on the nose? We love a challenge & this project fulfilled our need to take the road less traveled.


The Solution


The Altus Team set out to develop an elegant and sophisticated brand identity that would set their law firm apart from competitors.
The color scheme is what really set the tone for this identity. The earth tone neutrals are timeless, would’t you agree?


Visual Style

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Are you struggling with your own brand identity? Are you confused why your products are not selling and your conversation rates are low?

We can help! Altus is a small, boutique branding agency and experts in taking a brand’s visual identity to the next level.


Don’t waste time wondering why your brand is not living up to its full potential. We have the know-how and the answers. Just give us the chance to blow you away.

Contact us today and one of our friendly team will be in touch to set up a free consultation to show you how we can skyrocket your success.


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