FDR Airport
Franklin D. Roosevelt Airport
F. D. Roosevelt Airport is the airport located on the island of Sint Eustatius, Caribbean Netherlands. It was opened as “Golden Rock Airport” in 1946 and renamed for Franklin Delano Roosevelt.
The Problem
The FDR Airport on the island of Sint Eustatius had recently constructed a brand new airport building. Prior to this, the airport did not have a brand identity and often used the Government logo for branding purposes. When the FDR team reached out to the Altus team, it was clear they needed a new visual identity that would allow to differentiate from Government and uniquely stand out amongst other regional airports.
The Solution
The Altus Team set out to develop a strong brand identity that encompassed national elements were unique to Sint Eustatius.
Brand Mood Boards – Determining Art Direction
Visual Style
Are you struggling with your own brand identity? Are you confused why your products are not selling and your conversation rates are low?
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Don’t waste time wondering why your brand is not living up to its full potential. We have the know-how and the answers. Just give us the chance to blow you away.
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